About Us

We are a 100% Moroccan brand, specialized in the manufacture of natural and original eyeliner, extracted from raw stone, without any chemicals or additives

Our idea started from our love of natural products and Moroccan heritage, and we chose to return the traditional eyeliner to its high-end status in the world of beauty, with high quality and luxurious presentation.

Each stage in the preparation of the eyeliner is carefully and with Moroccan hands, from cleaning and grinding the stone, to manual packaging.

Our Vision: We share the secret of natural beauty with every woman who cherishes her originality.

Our values: purity, quality, and fulfillment of traditions.

"Ethmad Inu"

Not just a sign... It's a story.

The story of a team that chose honesty and quality over ease and tradition.

We make natural eyeliner manually, with pure ingredients such as (date bone...)

We strive to maintain honesty and beauty in every packaging.

Al-Ithmad is a good stone, and it was mentioned in the Prophet's Sunnah, the Prophet (may Allah's peace and blessings be upon him) said:

"You have to be dying, for it blinds eyes and the hair grows."

Today we present it in the same spirit, but with tools that respect modern standards, and the conscience of the entrepreneur.

Everything we do stems from the belief that true beauty is purity and good intention.

Thank you for being part of the trip